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What is the SolarSmart Roof Alliance?

The SolarSmart Roof Alliance is an organization of roofing product trade associations who are committed to providing credible information about the environmental, performance and economic issues regarding sustainable and reflective roofing systems.

This Web site will be regularly updated to provide you with the latest credible information and research about energy efficiency, durability, and related performance statistics for residential, commercial and industrial roofs.

Why Now?

  • Roof Reflectivity “mandate” is spreading rapidly
  • Lack of substantiating data for some “cool” or reflective roof claims
  • Lack of balanced information in the trade press
  • Apparent governmental “endorsement” of certain roof products

Why was the SolarSmart Roof Alliance formed?

  • Individual groups trying to address the issue
  • Recognized need for coordination
  • More efficient use of resources
  • Increased credibility from diverse group membership

SolarSmart Roof Alliance Organizational Proposal

Vision

  • SSRA is the most credible source of information when considering the use of a reflective roof.

Mission

  • SSRA’s mission is to educate policymakers and the construction marketplace about the environmental, performance and economic issues when considering the use of a reflective roof.

Core Values

  • SSRA members stand for solid technical data behind reflective roof claims.

Critical Issues

  • Public policy issues in California and other jurisdictions
  • Misinformation in the marketplace about reflective roofs
  • EPA EnergyStar Roof Program Claims

Goals and Objectives

Goal 1: Government Relations
Actively support and promote policies and initiatives, including building and energy codes, that credibly consider all economic, environmental and performance issues surrounding the use of sustainable and reflective roofing systems.

Goal 2: Technical
To assess the technical information supporting the use of sustainable and reflective roofing systems and sponsor research, when necessary.

Goal 3 Communications
To educate public and private sector decision makers about all factors to be considered when using sustainable and reflective roofing systems.